Before we published the first issue of Entertainment Engineering, we considered our options and made a choice to go digital instead of print. There were a variety of reasons for going digital, but several reasons that we like about digital magazines centered on environmental issues:

We knock down no trees and forests for paper to print the magazine. There are no printing processes and no energy-consuming printing presses. US Postal Service delivery trucks and airplanes burn no fuels and emit no pollutants to deliver our monthly editions.

With over 40,000 subscribers like you and 12 editions per year—we’re approaching our fifth year—we are starting to feel pretty good about not having a negative impact on the environment. And we are part of a larger movement by companies with consciences that want to do better at bringing products to market in ways that are better for the environment.

Some companies seem to have just awakened to the environmental concerns amid rising oil prices, the war in Iraq, concern for global warming, and other recent events. But other companies have had environmentalism for decades.

Walt Disney Company is built upon 60 years of conservation that Walt Disney himself first initiated. For this issue, we interviewed Imagineers about how time has transformed “environmentality” at Disney. Check out our cover story later in this issue about how technology transferred from the automotive industry into Disney’s theme-park-ride, the Finding Nemo Submarine Voyage, is helping Disney save millions of kW hours at its resort in Southern California.

If you have a story about entertainment and the environment, we’d love to hear from you. Write to us at and .

Bruce Wiebusch
Editor